This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

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This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

Daniel Ashram

Who?

  • For more than a decade, Daniel Ashram has been an influential artist working in many artistic fields such as sculptures, architecture, design, film, paintings, etc.
  • His main success comes from his time erosion sculptures
  • He has collaborated a lot with people in the fashion industry such as Ronnie Fieg, or even Kim Jones at Dior recently.
  • Daniel Ashram has for a long time used the hype aspect of drops with extreme scarcity and well publicized drops. Lately however, he seems to have increased mints numbers or shortened days between releases, to his audience’s disappointment. 

 

Relics of Future Past

  • Daniel takes everyday objects, sometimes mundane, sometimes extraordinary and crystallizes them into a relic. He makes the time erosion visible by making the objects appearing used and centenary in age.
  • Like the best NFTS, Daniel understood very quickly hype and scarcity. His drops were extremely sought after in small numbers. They would sell out quickly and be put on the secondary market with big markups.
  • He makes the audience question their relationships to their surroundings.
  • He uses materials such as sand, volcanic ash or selenite

 

Collaborations

  • In early 2010s he did a few collaborations with Adidas and Pharrel Williams.
  • His biggest fashion collaboration was with Dior and Kim Jones in 2020 where the collaboration included apparel, footwear and many accessories. 
  • With Snarkitecture, an architecture and art firm, he designed Kith stores for his friend Ronnie Fieg.

 

Why his entrance to NFT is of significance

  • As stated, Daniel was an early master of scarcity and hype. But more recently, his work seems to be less scarce as he increases the mint numbers and frequency of releases. So, we will have to see the mechanics of the drops.
  • His NFT seems to be a multi layered/smart contract NFT where it appears to be changing throughout the year with the seasons. Which means that he’s already pushing NFT a bit above with the concept.
  • He also stays true to what he’s famous for: a time eroded sculpture in a japanese setting (he did an exhibition with japanese garden inspired installations)
  • He will bring a contemporary audience that might not be familiar with NFTs yet.
  • He is a good story teller and will probably stay involved in the NFT scene. We see his genesis NFT as the first of many. He will find ways to connect the traditional art collectors that are after him with the NFT space.