This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

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This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

Who is toomuchlag?

  • Stefan Mathez, known artistically as toomuchlag is a young Italo-Swiss artist, based in London, UK
  • Over the last year he has produced and dropped several collections in all major NFT platforms (Nifty, Superrare, Makersplace, Asynch Art, Rarible, etc) totalling several million dollars in sales (over $2.3m to date only on Nifty Gateway)
  • His typical style includes the now well-recognisable 3d shapes defined by sharp colours and a futuristic/fantasy look, outhewordly heroes and multi-layered trivia (nope, obviously not an art critic here!), which I personally love
  • Beside his clear artistic talent, he is a visionary and at the forefront of the NFT technology and its applications, working closely with a very talented blockchain developer and multidisciplinary music producer (Mauro). This allowed him to create unique pieces and collections (more details below) and brought him to collaborate with other major artists and projects, from Artvatars to Artifex and more
  • Many of his pieces are owned by large collectors and other artists in the space, like 888, Illestrater, 3lau, Fvckrender, etc. and he did a sick collaboration video with Will Smith (https://twitter.com/toomuchlag_/status/1387461181485600768?s=20)
  • Toomuchlag also runs a 1,000-people strong discord and has created a great community of hardcore fans and collectors (which is critical for long term success). Within this community, members have already created chrome extensions to visualise the underlying ghost contracts in his NFTs, activity trackers and more.
  • http://toomuchlag.com/ (list of his past drops)/ https://twitter.com/toomuchlag_(12.5k) https://www.instagram.com/toomuchlag/ (56k)

    Nifty March drop

  • On March 2nd toomuchlag dropped his first collection on Nifty, titled “My Journey”, with great success
  • The drop, inspired by “La divina commedia” (a famous Italian book by Dante Alighieri from the 14th century), was composed of a 1/1 piece (which was bought by Roger Dickerman for $60k), 2 drawings of 25 and 15 pieces and a silent auction of 3 pieces (which totalled $60k), in addition to an open edition (Le Anime, or “souls” in Italian) priced at $777
    • The Open Edition ended up selling 1,573 pieces
  • What was not necessarily known by many at the time was that Le Anime had a ghost contract attached to the NFT and that every piece was unique and with different characteristics (of varying rarity). More details are available at the drop’s website: https://www.leanime.art/

  • Toomuchlag announced that this was only phase 1 of the project and that the different unique elements present in every piece, and their different rarity, were going to be important in the next phase (there is even a dedicated channel in his Discord server where “anime detectives” try to figure out the hidden meaning of the different components!)
  • Current market cap of his Le Anime collection: ~$1.4m

    2nd June Nifty drop

  • On June 2nd toomuchlag will do another drop on Nifty, as reward for his existing holders. The drop will have 4 drawings, each costing $1:
    • Edition of 20, either you own 1 total NFTs by LAG OR you have 1+ edition of Inferno
    • Edition of 10, either you own 3 total NFTs by LAG, OR you have 1+ edition of Amore
    • Edition of 5, either you own 5 total NFTs by LAG, OR you have 1+ edition of Giganti
    • Edition of 3, either you own 10 total NFTs by LAG, OR you have 1+ edition of Il Diavolo
  • Each toomuchlag NFT gives you 1 entry in the drawing, so you can enter X times if you own X pieces
  • We expect each of these pieces to trade at least above $3k (the /20) based on current market cap of similarly rare pieces (Inferno is a /25 mint and has a floor price of between $3k and 4k)
  • As a result of recent hype, Le Anime’s price jumped 100% and has a floor now of ~$900 (vs drop price was $777)

    What’s next?

  • Toomuchlag has already confirmed that phase 2 of his “My Journey” project will take place outside of Nifty to be able to exploit smart contracts:
    • To quote him from a conversation in the private hodlers channel “…in phase 2.0, fully smart contract coded, coming soon after and managed fully independently by us, everyone will get something. Even with just 1 le anime, but of course, as stated in the beginning, the more the better. And to clarify already doubts, with MORE i mean more NFT but also more score so rarities in Le Anime will have an important role, and other little nice things…”
  • Many in the community speculate that Phase 2 will include some sort of burning and fusing together different Anime to form more rare pieces, increasing scarcity and value. While we do not have any further details, the next drop will basically bring the story forward and we have been told it will include a lot of trivia to solve, prizes to win, and rewards collectors in a fair way (as the more invested will be able to reap more rewards). This in turn will further strengthen his community and bring in more interest and visibility in the NFT world
  • So far toomuchlag has shown a real focus on his collectors and on creating value for them and the communitywhich is an essential element that often distinguishes successful project from simple money grabs