This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

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This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

This is not financial advice. It is insights on what we see in the market and how we, personally, will act accordingly.

3LAU gives audiences sneak peek into his newest album

The way 3LAU combines visuals with his music in The Next Album transports the audience into another world. When he collaborates with other artists and animators, he is able to create unique and immersive experiences for viewers/ listeners. 

In pieces like Details, Let You Go and Math, he chooses the language of minimalism to act as a backdrop for the music. Unlike more static, traditional minimalist artworks like those of Frank Stella and Dan Flavin, 3LAU’s work moves. The central triangle in these works pulsates and responds to the music, as if it is alive. Also, in contrast to most minimal art, the triangle is set against a textured background of melting ice or water droplets. Although the basic layout of the work borrows from minimalism, it becomes anything but, especially when combined with 3LAU’s euphoric melodies.

Don’t Wait creates a slightly different mood from the other pieces. In this work, the viewer is pulled into a realm of colored light and flashing shapes. At first we are confronted with a floating colored shape with tendrils that float in every direction, like a strange jellyfish. As the music changes, we shoot through what feels like a tunnel or black hole made of shapes that seem to swallow us up. Then we enter a realm filled with glowing points connected like synapses or mapped constellations. In this piece, the artist and his collaborator truly create a very distinct world that is in harmony with the music.

3LAU, in The Next Album, releases for the first time music/concepts that are not in their final form. In this small series of four pieces, he gives his collectors and audience an exciting sneak peek into his process and ideas before they truly complete.